Friday, September 28, 2012

Lack of Internet Marketing Leverage Killed Conversation Domination

Why Conversation Domination Died A Slow Death - Internet Marketing Leverage Tips

Follow Millionaire Mentors to learn their leverage secrets to Internet Marketing WealthA key problem that people like Howie Schwartz (and Jack Humphrey) have is that they miss the actual point the Internet was built on: Valuable Information.

In both of their instances, they are jumping from one thing to the next, all built around gaming the search engines.

There are 3 problems with this:

1) Search Engines, like the Internet, are constantly evolving.

2) They plug holes which the "gray hats" are finding as soon as they become apparent.

3) People use the search engines less and less as they find the niches and trusted authorities they want to listen to regularly.

There is one simple, and obvious, rock that these guys each stumble on...

Search Engines (for ecommerce use) are for new customer acquisition, nothing else.

Because this really goes back to our basic tenet: The Internet has always been about providing valuable information.

When you think that they are going to give you monetizable traffic, you're only half right. And that other half will kick your butt, forcing you to move to yet another new area and reinvent your whole business.

But if you build your business and marketing around providing valuable information routinely, you will not only gain and keep high search engine rankings to provide you with new customers routinely, you'll also be able to persuade these to become your regular clients - where they will go directly to your site on a regular basis.

Conversation Domination was built to take advantage of a temporary gap in Google, where it was paying attention to social profiles and ranking these highly. Schwartz' main claim to fame was to "corner" the market for people who were looking for a particular Halloween costume one season. Using what he had figured out, he was able to "dominate" the first 3 pages of Google for that particular costume - and send people to the affiliate sites he had signed up with who produced that particular costume.

Within 3 years, this system no longer viably worked - mainly due to both Google's Panda and Penguin updates. This was because they saw they needed to show what people saw were the best content providers - which are the long-established sites with valuable information.

However, Conversation Domaination was already on thin ice from the get-go - because it didn't leverage well. You can imagine a system built on creating 30-50 social property profiles and then continuing to keep up "conversations" on the key ones of these for every affiliate product you are trying to sell, then repeating this for every new product you find - that would take an inordinate amount of time-labor. And you'd be right. How about most of a week just to set up all the profiles? And then several hours per day to maintain conversations on the key social properties?

So you can see that outsourcing (read - another tax on your income) would be predominate in Schwartz' figure-out.

And Howie also saw that the continuing rise and fall of social properties would keep anyone busy just updating their existing product-sales lines. So he went into his "Secret Labs" with some program (you'd pay subscription to use) that would find these for you.

Of course, that's just another overhead cost (tax) to pay.

Meanwhile, the search engines moved away from this and those social profiles (like Squidoo, Hubpages, and Article Directories) quit ranking above the 2nd page on Google - and now usually never for anything but extreme long tail phrases. (Exception is an author's own Google+ profiles, which show up alongside the content they authored...)

So the people who used Conversation Domination found themselves with a more and more ineffective approach, and their affiliate sales dropping like crazy. The more time they spent, the less results came in. Luckily, they were able to jump onto "the next big thing" - and continue to struggle for sales. (Hope they kept their day jobs.)

Solution to all this is simple: Get back to basics and follow proven winners who have made money online and offline - the more the better.

2 Millionaire Mentors to follow: Mike Dillard (Magnetic Sponsoring) and T. Harv Eker (Speedwealth).

And you'll want to check out something Mike Dillard made very popular: The Funded Proposal.

These 2 people utilize concepts which will and actually do leverage your time into real income. So your business doesn't die a slow death while the Internet moves on with its buyers.

Check them out for yourself.

 

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